The exchange offer is limited to a particular model from the market leading Chinese brand Realme.
Popular Indian smartphone manufacturer Lava Mobiles has devised a new strategy to cater to the national pride of Indians. The offer is a limited time scheme which can get interested users a brand new Lava AGNI 5G smartphone in exchange for a particular model from the market leading Chinese brand Realme. Attempting to appeal to the sentiment of national pride, the company posted a tweet detailing the limited time offer to bag the Indian-made 5G smartphone. Lava Mobiles wrote on Twitter, “The wait is over! Exchange your Realme 8s for free with India’s first 5G smartphone AGNI. The last date to register is 7th January 2022.” The company added a link to register and ‘T&C apply’ in the post with the phone’s dedicated hashtag #ChooseASide.
The limited offer is available for users who register on the LAVA mobiles website by January 7. To apply for the exchange offer, users will have to submit a ‘Realme 8s’ to get the brand-new replacement 5G mobile.
In the video posted on Twitter by the company, it said “India is my country. But my smartphone is Chinese. Is that the real me?”.
Users soon reacted sharing their thoughts on the marketing strategy. One Twitter user wroter, “This shows the brand value of @realmeIndia. Their second-hand phone is equivalent to your brand new phone. You are actually showing how good their quality is.”
To this, Lava Mobiles replied, “We continue to raise the bar for Indian Brands to compete with Global Brands.We aim to give you excellence not just in products, but in service as well. Please click here to know the detailed specification of both phones.” Adding a link to a comparison table between Lava Agni 5G and Realme 8s.
Another user replied, “is that type of marketing is legal in India?”
It is to be noted that while Realme is a Chinese smartphone maker, its Indian entity Realme India manufactures smartphones in India at a Noida-based shared unit. The company also reportedly imports its products made out of India to other countries such as neighbouring Nepal.
The phone offered in exchange, the Lava Agni 5G is a quad camera smartphone has an 8GB Ram and 6.78-inch Full HD+ display with internal storage space of 128GB. The smartphone runs on Android 11 OS and has a 5,000mAh battery with fast charging capability. The phone costs Rs 19,999 on ecommerce platforms like Flipkart and Amazon.
Replying to Lava Mobile’s Twitter post, another one wrote, “my friend has one Lava Agni, can he do the other way round.”
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 "Indian smartphone brand offers to exchange Chinese smartphone for free, says 'choose a side'")
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