At a time when people on digital media look at advertising as intrusive, it is further giving rise to ad blockers in recent times.

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While this may come as bad news to digital advertising, Dollartune, an Android-based app, has come up with a solution to advertisers on this medium, and acts as an advertising delivery platform on a smartphone.

The app incentivises people by paying them money to watch or listen to ads of brands. The users of the app get rewarded by points which are redeemable for money through Paytm where they can use it to buy anything they want.

Each point they earn is equal to 5 paise and various types of ads can earn the user different points. They can then redeem these points on Paytm.

Raja Gupta, CEO, BrandAd Emedia Solutions, says it is per 1,000 deliveries (views or listened to), so it is Re 1 per video ad, 50 paise per audio ad, 80 paise for the ringtone option and 25 paise per print ad seen. Gupta claims that the app has got over 100,000 users already. With the number of ad blockers growing and advertisers having to pay a lot on video platforms for non-skippable ads, advertisers are spending a lot of money on digital advertising without them able to get enough response from people.

“While this may be a smaller number of users in comparison to other platforms measurement tools such as views or likes, but this is a good number for brands as they can be ensured that the user has seen it or heard their ad. Brands can also choose their particular target audience through the app. It is also cheaper than pamphlets and putting an ad in a paper,” he said.

Some of the brands already advertising on Dollartune app include FBB and Big Bazaar, Mitsubishi Pajero Sport, Nissan, Raymond, Reid & Taylor, Hyundai, Yamaha, Manyavar, Mother’s Recipe, Oasis, Ogx, among others.