Internet giant reportedly is in talks with Walmart acquired Flipkart and Paytm to launch its own shopping tab. According to an Economic Times report, Google will facilatate shoppers to search for products to buy and directing them to merchant websites or ecommerce platforms for product listings. 

COMMERCIAL BREAK
SCROLL TO CONTINUE READING

Citing sources, the report further said that the Shopping tab will be piloted soon, prior to a fullfledged launch before the end of the year. 

Confirming the development, a Google spokesperson in an emailed response said, “We are always exploring options to help consumers find the products they want to buy more quickly and efficiently from local merchants.” 

The report claimed that Google at present is in talks with Flipkart, Snapdeal and Paytm Mall. 

Meanwhile, the face-off between the two e-commerce giants Flipkart and Amazon continues with the Walmart-backed company claiming it doesn't see much relevance for Indian users from the competitor, and Amazon contending that it remains the "most visited and transacted" e-tailing platform in the country.

Less than three days into their biggest annual sale, both Flipkart and Amazon said they have record-breaking numbers across categories like smartphones, large appliances and apparel and claimed they were way ahead of the other. Flipkart CEO Kalyan Krishnamurthy said the company is expecting a big spike in its 'Big Billion Days' sales over last year, helped by increased presence in smaller towns and cities, expansive selection of high-quality private label products and availability of big brands on its platform.

Asked if he was worried about competition, he said: "We don't see that much of relevance for the Indian user coming from our competition today...We see them as becoming a global platform for premium Indian books and home goods buyers." He also stated that having a competitor in the market has pushed the company to innovate a lot more. "But outside of that, do we really think...Do we worry about them? On a scale of zero to 10, it is close to zero today," he said.