Flipkart launches online business campaign to educate sellers

E-commerce platform Flipkart has launched a nationwide campaign to educate sellers about taking their business online.

The campaign 'Apne Sapne Jee Kar Dekho' aims at educating entrepreneurs/manufacturers/SMEs about the advantages of getting their business up on Flipkart's platform, the company said in a statement.

Flipkart, through the campaign will help new sellers with fast-track registrations to the platform and additionally provide special support services, such as dedicated pick-ups, product shoots, training on platform usage and payments.

The 45-day long campaign will be live in over 15 key cities, the online retailer said, adding, "Targeted at both the metros and non-metros, this campaign focuses to give sellers a more holistic view of ecommerce and encourage them to be a part of this growing ecosystem.

With a nationwide reach, online is fast becoming an added channel that a lot of offline sellers are adopting," it said.

The company aims to expand its seller portfolio to 1,00,000 this year and expects the media campaign to help it reach this target.

Flipkart is the largest online marketplace with 30,000 sellers and over 4.5 crore registered customers.

"Over the last few years, our efforts have been on creating a robust ecosystem that encourages sellers to grow their businesses on the Flipkart marketplace," Flipkart chief business officer Ankit Nagori said.

"With the launch of this campaign, we want to educate sellers and help them understand the dynamics of taking their business online. In 2015, our focus is to make the Flipkart selling experience more exciting, seamless and beneficial for sellers," he said.