The Firodia family-owned Kinetic Group, which once gave the nation iconic two-wheelers like the Kinetic Luna and Kinetic Honda scooters, is planning for a comeback under family scion Sulajja Firodia. The group plans to become a Rs 10,000 crore entity in a decade's time giving environment-friendly mobility to masses under a newly formed entity Kinetic Greens set up by Sulajja.

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The closely-held company in January has launched battery-operated autos bagging a major project from the UP government.

"We have started working on an exciting project under Kinetic Greens, which aims to transform the lives of the people at the bottom of the pyramid by providing environment-friendly mobility. This year we are country's largest electric-vehicle company and would hopefully reach Rs 10,000 crore within the next ten years," Sulajja Firodia Motwani, daughter of Arun Firodia, the man credited with developing India's first totally indigenous moped, Luna, said.

The Firodias, along with the Bajaj family, transformed mass mobility in post-independence India, and Kinetic Engineering, set up by Arun, launched some iconic products like Luna and the fashionable scooters in collaboration with Honda that gave a tough fight to the staid offering from Bajaj.

Later, Kinetic sold off its two-wheeler business to the Mahindras, concentrating mostly on behind-the-spotlight auto-components that go into models like Kwid or Nano.

But Kinetic Green Energy and Power Solutions, a family-owned entity, is Sulajja's own baby, founded by her where she is also the chief executive officer, she said while interacting with members of Ficci Ladies Organisation.The company made news in January launching electric three-wheeler Kinetic Safar, priced at Rs 1.38 lakh, and bagging a large order from the UP government, won on the basis of competitive bidding, for providing 27,000 e-autos valued at Rs 400 crore.

Thanks to the order, the Pune-based Kinetic Green is now country's largest electric vehicle maker, and Sulajja wants to maintain the tempo tying up with other states and setting up smaller satellite manufacturing units across the country served by the mother plant at Ahmednagar where 3,000 units are being manufactured a month.

"It's satisfying to see the way we are changing the lives of manual rickshaw pullers, whose earnings capacities have now improved by as much as five to six times. We are engaging with them even giving them training on how to drive these vehicles," she told reporters.

Sulajja is now banking on the increasing popularity of electric vehicles, growing affordability of technologies that help in making such public vehicles far less cheap and also the government support through schemes like FAME or Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles launched in 2015 to support manufacturing ecosystem and achieve self-sustenance.

But to become a Rs 10,000 crore entity, Kinetic Greens would need a retail push, for which Sulajja plans to set up 100 dealers across the country initially and expand the product portfolio including goods carrier, quadricycles among others.

"Our focus would be the bottom-of-the-pyramid and we won't be getting into electric buses or electric cars," she said.

A return to two-wheelers, a space Kinetic vacated in 2014, is not being ruled out but is not on the radar as yet as Kinetic has a non-compete pact with M&M till 2018.