BUSINESS
The next auto expo, Maruti Suzuki will have a showpiece to put up for display. Its new multi-purpose vehicle (MPV) - Ertiga.
The next auto expo, Maruti Suzuki will have a showpiece to put up for display. Yes, we are talking about its new multi-purpose vehicle (MPV) - Ertiga, which will mark its formal entry into the red-hot segment.
Along with Ertiga, the company will take the curtain off a mini SUV concept. With other new products lined up too, Maruti is making sure that its leadership position in the passenger car space remains intact, going forward.
Codenamed RIII, the concept of Ertiga was showcased at the 2010 Auto Expo. “We received a very good response from the auto expo. Keeping the feedback in mind, we are now production ready. Ertiga is a completely new vehicle and it will be the global unveiling of the product at the auto expo,” said Shashank Srivastava, chief general manager (marketing) for Maruti Suzuki.
The product will be pitted against Toyota’s Innova, Mahindra and Mahindra’s Xylo and Scorpio. So far, the segment has seen very little competition and has been growing at a steady pace. Though the company kept the pricing under wraps, it is expected to sport a tag of Rs7-9 lakh.
Earlier, MPVs contributed just 2% to overall passenger car sales. Today, it stands at around as much as 11-12%, which explains the carmaker’s shift in focus. SUVs constitute near about 14% of the industry.
“In all, Maruti is not present in 25% of the market. Hence, it is important for us to get into these segments where we can generate volumes in order to maintain our position,” said Srivastava, explaining the logic.
“The compact MPV (Ertiga) will target customers who want to upgrade from their small cars. It will give a feel of luxury like a sedan and will accommodate more people at the same time,” said Srivastava.
Ertiga will come in diesel and petrol versions. The company is also for the first time launching its K14 petrol engines with the new vehicle, which are bigger, more powerful and fuel
efficient.
“As an OEM, it is important for the company to broaden its portfolio. The company has so far seen growth only in the small car space. As people move from one segment to other, it is necessary for Maruti Suzuki to have products in every segment. This will help it retain its leadership and also make its product portfolio stronger. With market getting tougher, every OEM is watching carefully the space where they are lacking,” said Abdul Majeed, Auto Practice Leader, PricewaterhouseCoopers.
Rajiv Bajaj buys Rs 720000000 property, including bungalow and 1.15 acre land, in...
'Khaane ki buraai...': Witty wedding invite goes viral for roasting Indian guests, see pics here
Meet Gukesh Dommaraju, youngest world champion in history of chess
Meta CEO Mark Zuckerberg, world's fourth richest man, donates Rs 83000000 to...
Viral video: Haryana man throws viral divorce party, poses with mannequin of ex-wife, Watch
In this place, riders have to pay unique tax not to humans, but to elephant, it is...
Anil Ambani's Rs 18658 crore company's shares surge by 5% after...
This college records Rs 5400000 placement package for 2025 batch, not IIT Delhi, IISC, it is...
'Jeff, do you want me to...': What happened when former VP stood up to Amazon founder
Noida International Airport to launch all electric taxi service, know details here
Year Ender 2024: From Ambani wedding to moye moye; look at the top YouTube videos of the year
Engage your audience on one device they can’t put down
Top 10 Healthcare Software Development Companies In The USA In 2025
A Man With A Visionary Approach
Bangalore Airport Cabs by GoCabxi Enhance Services For Late-Night Travellers
Dhanush wishes former father-in-law Rajinikanth on his 74th birthday: 'My thalaiva'
Mukesh Ambani vs Elon Musk: Big challenge for Reliance owner, world's richest man plans for...
Samarth: Pioneering privacy-preserving cloud native data sharing infrastructure
Nostradamus predictions 2025: These 6 zodiac signs are likely to become rich in 2025
Setting New Standards in Cloud Analytics Infrastructure: Hina Gandhi's Data Pipeline Innovation
How much did Vinod Kambli earn from Bigg Boss? Shocking amount revealed
Revolutionising Software Security: A Strategic CVE automation journey by Saurabh Kansal
Driving Digital Innovation: How Ramya Ramachandran revamped enterprise systems for global success
Supply Chain Excellence in Crisis: Prabhakaran Rajendran's vaccine distribution innovation
Mahila Samman Yojana: Arvind Kejriwal announces Rs 2,100 per month for women after Delhi elections
Chhattisgarh: At least 7 Naxalites killed in gunfight with security forces in Narayanpur district
Mumbai BEST bus crash: CCTV shows driver collecting backpacks, jumping out of window after accident
Nagaland Lottery 1 PM Result December 12 Thursday Dear Mahanadi lucky draw, check full list here
Chennai rains: Schools shut in 10 Tamil Nadu districts, know more details here
Kerala Lottery Results December 12: Karunya Plus KN 551 Thursday lucky draw result TODAY
THESE are India's topmost 2024 'Near Me' Google searches, they include...
Harnaaz Sandhu, former Miss Universe to make her Bollywood debut with Tiger Shroff, will star in...
CBSE to release CTET Admit Card 2024 today, check steps to download, other details
'I have a problem with...': Siddharth BREAKS silence over JCB dig at Allu Arjun's mega hit Pushpa 2
G-Energy and Enso launch joint projects to expand presence in India
CTET Admit Card 2024 December Session: CTET hall ticket 2024 expected today at ctet.nic.in
FBI Director Wray says he intends to resign at end of Biden's term in January
Shillong Teer Results TODAY December 12, 2024 Live Updates: Check winning numbers here
Delhi AQI: Air quality deteriorates to 'Poor' again, GRAP restrictions relaxed
Weather update: Cold waves grip Delhi-NCR, temperature could drop to...
ChatGPT Back Now: OpenAI restores services after a major global disruption
Tesla CEO Elon Musk becomes first person to reach a net worth of...
India evacuates 75 nationals from Syria, to return to India via commercial flights
Mika Singh mocks Siddharth for his comment on Allu Arjun's Pushpa 2 The Rule: 'Aap karte kya hai'
ChatGPT down for users globally; OpenAI issues statement
Bangladesh Court again rejects bail plea of priest Chinmoy Krishna Das
This man has been living underwater for 2 months, has bed, WiFi, TV, but no...
Man, arrested for allegedly sending hoax bomb alert to IndiGo flight, turns out to be...
'Graceful': Woman performs classical dance on 'Sajni Re', WATCH viral video
Explained: How India can outshine their competitors in World Test Championship points table
Meet doctor, engineer who cracked UPSC exam, dated each other, now married, posted as...
WhatsApp, Instagram, Facebook down for several users globally, Meta says...
DNA TV Show: Why AAP ruled out alliance with Congress for Delhi Assembly elections
ZIM vs AFG, 1st T20I: Zimbabwe stun Afghanistan by 4 wickets in last ball thriller, lead series 1-0