BUSINESS
The grand event, in its second edition, was held at the Mauli Garden on Baner Road and showcased an array of vehicles.
DNA’s two-day auto expo- Wheelocity concluded with its second day on Sunday, with over 600 enthusiasts attending the exhibition. The grand event, in its second edition, was held at the Mauli Garden on Baner Road and showcased an array of vehicles.
With over 25 models of nearly a dozen manufacturers being showcased, the expo promised a variety of choices for the customers. With the festive period in touching distance, the liveliness of those who attended the event was hardly ignorable. Cars, that were on display, were of a wide range economically as well as provided a great cross section for the customers.
After an engaging first day, which saw a large amount of foot fall, incredible inquiry rate and a good amount of booking, a lot was expected from the final day. With people trickling-in in small groups throughout the day, the expectations of the dealers were not let down. Manish Raut, marketing manager of Crystal Honda, while speaking to DNA, said, “An expo like this makes it very easy for the customer. We have had a tremendous amount of inquiries and our expectations have been met. We had a Honda City booked yesterday, and we are hoping for more spot bookings.”
Like Raut, many other dealers received inquiries which resulted in spot bookings.
The highlight of the day, however, was the visit of iconic illustrator RK Laxman. The living legend was at the venue to have a look at all the cars and was seen interested in Renault – the brand whose car he formerly owned. Apart from that, the expo had a fair like atmosphere largely attended by families with their children. Cars being a modern day symbol for nuclear families, the expo was a great way to spend a Sunday scouting for the right car.
For Kushal Desai, marketing executive of Premier Limited, the exhibition was an opportunity. “The Rio with the new CRDi4 engine is a new car and we have a good opportunity to publicise it. Making the brand known and generating interest was our main intention and we have had a good response so far. We are sure some of these inquiries will turn into potential sales.”
Satisfactory for the dealers and manufacturers and a great opportunity for the customers, the second edition of Wheelocity has shown tremendous growth and has given the city a great platform for automobile dealings.
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