How Maggi got its name and became extremely popular noodle brand
Two-minute noodles Maggi is very popular among everyone today. Know the full story of how Maggi came into being and how it is a big brand now
Everyone is familiar with Maggi, a ready in 2 minutes noodles. Maggi is extremely popular among children as well as the elderly. However, very few people are aware of when and where Maggi was first made? Who gave Maggi, the two-minute noodles tag? Why was it not banned even after all the controversies? How does Maggi continue to be the choice of millions of hearts even today? Know the full story behind Maggi here.
Julius Maggi, from Switzerland, named the company Maggi in 1872. Experts point out that it was a period of the industrial revolution in Switzerland. At that time, women had to go home and cook after working long hours in factories. In such a difficult time, the Swiss Public Welfare Society had taken the help of Julius Maggie, and Maggi noodles was born under compulsion. In the meantime, Julius named the product after her surname. His full name was Julius Michael Johannes Maggi. In the year 1897, Maggi noodles were first introduced in Germany.
Initially, Julius made a protein-rich food and readymade soup. His physician friend, Fridoline Schuler, helped him a lot, and Maggi, which was formed in two minutes and was very fond of it. By 1912, Maggi went United States and France. But this year, Julius Maggie passed away. Then came 1947, when Nestle bought Maggie and its branding and marketing drove Maggie to every home kitchen.