Bhushan Kumar's T-Series released 'Kinna Sona' two days ago and took it down after 'Take Down Atif Aslam song' trend
Two days after releasing Atif Aslam's version of 'Marjaavaan' song 'Kinna Sona', T-Series has made the video private. This happened after Twitterati started trending 'Take Down Atif Aslam song'.
T-Series released Atif Aslam's version of 'Kinna Sona' despite FWICE's demand on ban of Pakistani artists in India, and the song was available on YouTube till the Twitter's trend. The move comes after fans demand to boycott T-Series altogether.
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FWICE had issued a notice in April against the move. A part of the notice read, "We have to strictly inform all the members of our affiliates to kindly note that the Non-Cooperation Circular is valid and subsisting and anyone found cooperating or working in any manner with any Pakistani artistes, singers, and technicians, in any mode or media of Entertainment will be subject to strict disciplinary action initiated by FWICE which everyone may please note."
The notice did not specify any name from the industry but said, "One should also realise that while the entire world is fighting against the Corona Virus, Pakistan is still busy killing our soldiers on the borders." The note ended with FWICE warning the artistes of 'disciplinary actions' if the Non-Cooperation Circular is not abided by.
Bhushan Kumar and T-Series is already under wrath of singer Sonu Nigam. After indirectly exposing Bhushan Kumar of running a mafia in the music industry, Sonu Nigam accused Bhushan of sending press releases and forcing some music personalities to give interviews against Sonu.
Moreover, T-Series had received backlash after they released 'Masakali 2.0' with 'Marjaavaan' couple Sidharth Malhotra and Tara Sutaria. The song, according to Sidharth's confession, was originally a part of the movie, but Bhushan Kumar decided to release it separately.
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 "T-Series' 'Kinna Sona' private after 'Take Down Atif Aslam Song' trends")
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