There is no denying that fans and followers of King Khan, Shah Rukh Khan are eagerly waiting for his next release Zero.

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The promotions for the film have kick-started and as always SRK has tried to do something new so that the film receives as much attention as possible and receives the right kind of noise.

For starters, a Twitter account dedicated to Shah Rukh's character in the film, Bauua Singh has been created. 

Interesting banters between The real-life SRK and his character on Twitter have been generating interest amongst the followers. 

And now, WhatsApp stickers of Zero have also been launched, making the film the first one in Bollywood to have stickers on the messaging app.

Shah Rukh's production house, Red Chillies Entertainment recently took to Twitter and wrote, “Can't get enough of Bauua? So add that Bauuaness to every conversation!  Download the #ZeroWhatsappStickers pack from the Play Store now and talk  the language of Bauua Singh! http://bit.ly/ZeroWhatsAppSticker." 

The funky stickers have images of Shah Rukh Khan as Bauua Singh with phrases such as ‘Abey Dhakkan', ‘Bhootni Ke’, ‘Lafantar’, ‘Patakha,' ‘Feel aa Gayi’ and ‘Aaaa Thoo’, among others.

Zero also features Anushka Sharma and Katrina Kaif in lead roles, and while Katrina will play a superstar in the film, Anushka will essay the role of a scientist with cerebral palsy. Shah Rukh, on the other hand, will be seen playing the role of a vertically challenged man.

Directed by Aanand L Rai, Zero is slated to release on December 21.