Shah Rukh Khan redefines 'sexy' in new photos from his music video for a hair brand

Shah Rukh Khan recently surprised his fans by starring in a music video for the hair colour brand, Streax. Streax, by Hygienic Research Institute, has partnered with Bollywood actor Shah Rukh Khan, to launch a new music video that redefines the term ‘Sexy’, replacing it with ‘Streaxy’. 

The video is shot in monochrome and Shah Rukh can be seen performing to an upbeat melody, encouraging people from all walks of life – whatever may be their look or however be their style, to be ‘Streaxy’. The 'chaiyya chaiyya' actor can be seen sporting his long hair tied in a ponytail with a white striped shirt, black waist coast and trousers leaving his fans with uncontrollable excitement. 

 

 

 

 

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A post shared by Streax (@streaxindia)

In the video, Shah Rukh says these words promoting the brand, “So, what do we have here? It’s so se… Yeh nahi keh sakte. Hmmm, I know! Instead kehte hai, ‘it’s so Streaxy.” And then, he starts singing. The video took fans into a frenzy and commented on the video saying that the actor does not age and looks amazing as always.

The video has been created and conceptualized by Mullen Lowe Lintas and directed by Gauri Shinde. It is being aired across digital channels and key Indian markets. The actor himself retweeted the video. 

Thank u #GauriShinde always a fun shoot with you & the whole team of @StreaxIndia @mudassarkhan1 for this moody song. https://t.co/yzXDjdJ7gW

— Shah Rukh Khan (@iamsrk) July 2, 2021

Shah Rukh completed twenty-nine years in the film industry last month. He was last seen in  Aanand L Rai’s film 'Zero', opposite Katrina Kaif and Anushka Sharma. He played the role of a vertically challenged man.