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Rani Mukerji’s ‘Hichki’ postponed; to now release on THIS date

The actress, who was on a maternity break, will return to the silver screen after a three-year hiatus

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Rani Mukerji, who was on a maternity break, is all set to return to the silver screen after a three-year hiatus with Yash Raj Films Hichki. But now it seems her fans have a wait a little longer to see Rani on the silver screen. 

Apparently, the film’s release date has been shifted from February 23 to March 23 as YRF wants to tap in the audience that will come post-exam period. A report in IANS suggests that YRF head honcho Aditya Chopra has been convinced by the marketing and distribution team that Hichki needs a release window that could bring in more audience. 

Meanwhile, producer Maneesh Sharma said in a statement: "The multiple screenings of Hichki saw outstanding reactions. The audience in attendance have called it one of the best content-driven and heartwarming movies to ever come out of YRF. So naturally, the reaction of the team is that does Hichki currently have the best release date to get an extended run in cinemas across India." 

Describing the film as an "out and out family movie that will entertain audiences across all age groups”, Maneesh added, "The YRF team decided that 23 March 2018 is the best release date for 'Hichki', especially given the post-exam scenario for students and families - the most relevant target audience for this film." 

 

Moreover, Manan Mehta, Vice President - Marketing and Merchandising, YRF said: "With exams out of the way, March 23 gives us the opportunity to reach out to and speak to the youth, especially school students, and their families as this film is extremely relevant to them."

In Hichki, Rani plays the role of a teacher named Naina Mathur, who suffers from a disorder called Tourette Syndrome that forces an individual to make involuntary repetitive movements or sounds. A film about human spirit, Rani's character is seen fighting her shortcomings to fulfil her dreams and aspirations in life.

Directed by Siddharth P Malhotra and produced by Maneesh Sharma, it won’t be wrong to call Hichki a special film for Rani. 

(With agency inputs)

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