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No visuals or title of Hrithik Roshan-Tiger Shroff film so far!

That will only be unveiled on the day the first teaser is launched

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Hrithik Roshan (left) and Tiger Shroff
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In the era of social media and paparazzi culture, where it is difficult for filmmakers and actors to maintain secrecy about an upcoming film — be it in terms of the story or the look, Aditya Chopra has managed to keep everything about his next production under wraps. The Siddharth Anand-directorial, which is being touted as Hrithik Vs Tiger will see Hrithik Roshan and Tiger Shroff sharing screen space for the first time. The makers have been so guarded about it that not a single image from the shoot has been leaked nor has anybody been able to guess its title. We have learnt that this is the biggest strategy by the banner for over a year and everything from the name to the look will be unveiled only on the day the first teaser is launched. The teaser will apparently be dropped sometime next week. 

Says a source, “Aditya Chopra was clear that nothing about the film should get out before the first official asset comes out. An entire strategy was constructed to create and build secrecy around the project and hype the anticipation. The makers wanted to position the promise of two of the biggest action heroes of our generation, Hrithik and Tiger, take on each other and thus the working title Hrithik Vs Tiger came into existence. It was also widely publicised because the makers wanted it to do one simple thing — register the marketing promise that audiences will see the biggest showdown between two of the best action superstars of Indian cinema.”

Siddharth confirms, “We wanted to keep everything under wraps because we were certain that it will add to the anticipation of the teaser. In spite of tremendous pressure from fans of both the stars, it was a conscious decision to not put out any official pictures of the film and not even announce the title. We want maximum impact on the day of the launch.”

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