Luv Ranjan’s superhit Sonu Ke Titu Ki Sweety has certainly catapulted Kartik Aaryan into the big league. The actor has now been roped in as the brand ambassador of a deodorant brand. Incidentally, he has replaced Farhan Akhtar who was the one endorsing it earlier. Says a source, “The team wanted a young, fresh face and they locked the deal with Kartik given the fact that he’s popular among the younger crowd now.”

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