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PVR Cinemas, INOX and Cinepolis are coming together to celebrate 50 years of Yash Raj Films in cinemas this Diwali
One of the leading production houses of Indian cinema, Yash Raj Films (YRF) are giving their library to theatres this Diwali amid the coronavirus unlocking in the country. Three of the leading multiplex chains in India, PVR Cinemas, INOX and Cinepolis will be screening blockbuster movies by YRF in theatres from Diwali. Interestingly, the production house headed by Aditya Chopra has decided to support multiplexes by giving its library, without charging any fee.
Iconic YRF movies namely Kabhie Kabhie, Silsila, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Veer-Zaara, Bunty Aur Babli, Rab Ne Bana Di Jodi, Ek Tha Tiger, Jab Tak Hai Jaan, Band Baaja Baarat, Sultan, Mardaani, Dum Laga Ke Haisha, among many others will be screened as a part of YRF Big Screen Celebration initiative across the country.
Patrons can watch all the movies at just Rs 50 each and this is because YRF and the exhibitors want people to come back to the theatres.
Gautam Dutta, who is the CEO of PVR Cinemas said in a statement, “We heartily congratulate YRF for entering their 50th marvellous year in the industry. The contribution of Yash Raj Films to the Indian film industry has been unmatched. With every project that it has undertaken, YRF has brought glory to Indian Cinema over the past 50 years. Every release from the YRF banner creates a huge amount of anticipation, interest and appeal of its own in the hearts of its fans. It is a privilege to host their most iconic movies, from classics that transcend time such as Kabhie Kabhie and Silsila, to the most recent favourites like War and Sultan. We invite our patrons to come and enjoy YRF's Big Screen Celebration initiative and relive their most memorable cinema moments in our safe and hygienic cinemas."
While Saurabh Varma, the Chief Marketing Officer of INOX Leisure Ltd shared, “The contribution of Yash Raj Films to the Indian film industry is unparalleled. With every release, YRF has brought glory to the Indian cinema industry over the past 50 years. It will be a privilege for all of us at INOX to celebrate YRF's most iconic films on the big screen again. YRF and INOX have several things in common, including our zeal in giving our best, to keep the audiences entertained. We invite INOX patrons across the country to come and enjoy these iconic releases and relive their most memorable cinema moments in our safe and hygienic INOX's. We also take this opportunity to congratulate YRF for entering their 50th year."
Whereas Devang Sampat, the CEO of Cinepolis India stated, “It is wonderful to see the country's leading studio Yash Raj Films coming ahead and supporting cinemas in such difficult times. Diwali has always been a blockbuster week at the cinemas, with the YRF Big Screen Celebration, we at Cinepolis are looking forward to welcoming our patrons back to the cinemas to relive their favourite cult classics on the big screen.”
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