Farhan Akhtar’s MARD campaign was brought in to initiate a change. With the #MeToo campaign gaining momentum, Farhan feels there’s a huge need to make men aware of how women should be treated. Now, the actor plans to visit a few top colleges in India.

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Says a source close to him, “He will be organising concerts in different colleges and will be visiting them to spread the message of MARD. He will also have a one-on-one interaction with the college kids.”