After announcing Kartik Aaryan as the leading man in Bhool Bhulaiyaa 2, several actors were being speculated for the female lead part in the film. Earlier, a Mumbai Mirror report suggested that Kiara Advani is most likely to be seen opposite Kartik in Bhool Bhulaiyaa 2. Talking about it, a source had told the tabloid, "The film is expected to go on the floors in October. It is currently in the preproduction stage. Reading sessions will begin closer to the first schedule."

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Now, it's confirmed that Kiara is indeed the leading lady in the second instalment of Bhool Bhulaiyaa. Kiara told Bombay Times, "Bhool Bhulaiyaa was the first horror film that I had watched. Being a huge fan of the first movie, it is super exciting to be a part of the franchise. The film is being produced by the makers of Kabir Singh, which is a special movie for me, and so, this feels like a homecoming. This is my first movie with director Anees Bazmee and Kartik, and I can’t wait to begin this journey."

While producer Bhushan Kumar further said, "We have received a great response to the announcement of the sequel, and the audience has loved Kartik’s look. Kiara has proved her mettle with Kabir Singh, and she fits the role perfectly. We are glad that she is a part of the project."

When director Anees Bazmee was asked about Kiara, he stated, "I always look forward to working with Gen-Z actors; this is my first collaboration with Kartik and Kiara. I am sure they will bring new energy to the table."

Bhool Bhulaiyaa 2 is slated to release on July 31, 2020.