Celebrities such as Priyanka Chopra, Disha Patani, and Sonam Kapoor have all been criticised for their comments on social media.
Indian celebrities have been at the receiving end of a lot of flak online after they publically supported the Black Lives Matter movement in the US while endorsing fairness products back at home. Celebrities such as Priyanka Chopra, Disha Patani, and Sonam Kapoor have all been criticised for their comments on social media.
Recently, a Twitter user also asked anyone to "name one Indian or Pakistani actors who have never endorsed skin lightening products in their careers".
Pakistani actor Mahira Khan said she was one of the few. She tweeted, "Been refusing ever since I was a VJ till now. Never endorsed a skin lightening product." For the uninformed, on Friday, actor Abhay Deol also made an Instagram post about the popularity of fairness creams in India.
Taking to his official account, he wrote, "Do you think Indian celebrities will stop endorsing fairness creams now. Overall analysis. Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like ‘skin brightening/ whitening’, or ‘lightening creams’. Most brands no longer want to be associated directly with being termed as ‘fairness creams’. So now we have brands selling ‘HD glow’, ‘White beauty’, ‘white glow’, ‘fine fairness’, and so on."
Jawaani Jaaneman actor Kubbra Sait responded to Abhay and wrote, "Thank You @abhaydeol for this post. I can speak for me, when the brand Olay approached me to be a part of their campaign, I was excited. When I saw the list of products, we spoke amongst ourselves. Masaba, Kusha Kapila, and I. We spoke to the brand as one team and refused to be tagged with the products that had anything related to the brightening/ lightening of the skin. Even the digital cover we did was not a retouched photograph."
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 "'Been refusing ever since I was a VJ till now': Mahira Khan on endorsing fairness products")
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