Milan Luthria's Baadshaho is all set to hit the theatres this Friday. The film which boasts of an ensemble cast comprising Ajay Devgn, Emraan Hashmi, Vidyut Jammwal, Ileana D'Cruz and Esha Gupta is expected to  open in double figures on its first day. 

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A report on Bollywood Hungama suggests that Baadshaho should manage to rake in somewhere close to Rs 10-11 crore on Friday. Following that, the film's collections will heavily rely on the word of mouth on Saturday and Sunday. 

The trailer of Baadshaho gives the impression of a rustic action drama. The movie will be clashing with Ayushmann Khurrana and Bhumi Pednekar's Shubh Mangal Saavdhan. Both their recent releases (Bareilly Ki Barfi and Toilet: Ek Prem Katha) have proved that the audience appreciates content driven cinema. 

So if Baadshaho manages to score on the basis of its content on the opening day, there's no stopping the film in the following days. Watch this space...