Amitabh Bachchan, Anupam Kher-starrer Uunchai completes 50 days in theatres, a rarity since OTT boom

In the day and age of the OTT revolution, ambitious pan-India blockbusters, the 50 Days, 100 Days celebrations are now far-fetched dreams. The Silver Jubilees, Golden Jubilees, and Diamond Jubilees have become history. However, here's a film that achieved a feat that is considered impossible. 

Sooraj Barjatya's directorial Uunchai completed 50 days in theatres and it's still running in 100+ cinemas. The Amitabh Bachchan, Anupam Kher, Boman Irani starrer was released on November 11, and it grew from strength to strength. Trade expert Taran Adarsh posted about Uunchai's achievement, and wrote, "While most films face outright rejection / run out of fuel in Week 1 itself, #Uunchai celebrates 50 days in cinemas today… Running across 141 screens in #India in Week 8." 

Here's the tweet

 

 

 

 

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A post shared by Taran Adarsh (@taranadarsh)

With Uunchai, Sooraj Barjatya returned to direction after seven years. Uunchai has scaled Mount Everest, breaking the barometers of the so-called success formula. Uunchai was released with the age-old formula with lesser screens. The film was released on 483 screens. On its first day, the film earned Rs 1.81 crores. On its first Monday, Uunchai earned Rs 1.88 crores. Till now, the film has earned Rs 33.30 crores. Till now, Uunchai has not been released on the digital platform, and that has helped in the theatrical run. 

During the promotions, Anupam Kher joined DNA for an exclusive conversation. He reacted to the super-success of his previous blockbusters The Kashmir Files and Karthikeya 2. During the conversation Anupam stated that the success of these films is a statement to naysayers, "Yeh un logo ko liye message hai ki don't write people off. Don't play God. Don't assume that you know everything. No one knows anything. I am not saying this with arrogance, but with humility and pride. Today, a 67-year-old man has so far made Rs 480 crores at the box office. Rs 350 crore with The Kashmir Files and Rs 120 crore with Karthikeya 2, Uunchai is still yet to release." Kher continued, "You have no business and no right to do that. Yeh aisa tamacha hai unn logo ke chehre par who assume or categories people. Don't decide for others."