Eros Now, India’s premiere Video OTT platform, now adds another feather to its cap by associating with Colour Yellow Productions and eminent filmmaker Aanand L Rai to present its first original film Meri Nimmo, to its viewers worldwide premiering today.

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Directed by Rahul Shankalya, Meri Nimmo was selected for 2016’s NFDC Film Bazaar and will enjoy a straight to digital release on OTT now. Starring Newton actor, Anjali Patil in and as Nimmo along with child actor Karan Dave as the central protagonist, this delightful coming-of-age movie earned wide praise at the 47th International Film Festival (IFFI) and the 19th MAMI Mumbai Film Festival last year. It revolves around an eight-year-old boy who thinks he is in love with a 24-year-old girl and what follows when she decides to get married. The story depicts his rollercoaster ride of emotions set against the backdrop of his beloved Nimmo’s impending nuptials.

Ridhima Lulla, Group Chief Content Officer, Eros International, says, “We’ve had a long and successful relationship with Aanandji, and we’re now taking this synergy to the digital space. With the promise of providing a range of content to our consumers, we offer our first direct-to-digital film, Meri Nimmo.” 

Excited about this collaboration, Aanand states, “We’re lucky to be making films at a time where the audience can choose their viewing experiences. It’s a great opportunity and test for filmmakers to hand over the choice of picking content to their audience. Meri Nimmo is very reflective of all that we stand by and we’re sure it will get the love that the audience has given to all our films.”

This association is the first of the many that Eros Now and Colour Yellow Digital are planning in 2018-19, promising viewers a treat with the range of programming set to roll out exclusively on the OTT platform. So download the app and don’t forget to subscribe. Bolo kya dekhoge...