50 Years of YRF: Aditya Chopra planning global celebrations; waiting for where world is heading post COVID-19

The grand celebration of 50 years of Yash Raj Films has been grabbing headlines for a few weeks now as Aditya Chopra is planning his best to bring in the year with pomp and show. 

The head honcho of YRF, Aditya is planning to globally celebrate this milestone. As we wait for official announcements from the production house, here is the lowdown on some of the details that we have learned YRF has been silently planning to execute all through 2021.

A trade source close to the development said, "Aditya Chopra is keeping all cards close to his chest when it comes to YRF Project 50. YRF turning 50 is a grand occasion for the Indian film industry and Adi wants to make the celebrations touch Hindi cinema lovers across the world. YRF Project 50 will be celebrated across all major countries where Hindi films currently release. So, the grand celebrations will happen in the US, UK, Australia & New Zealand, Middle East, Canada, Singapore, Malaysia, France, Germany, Russia, Switzerland, which became synonymous to romance in India due to Yash Chopra shooting so many of his iconic films in this beautiful country, among other key countries."

Our source confirms that the global YRF Project 50 plan will be announced once Aditya Chopra evaluates where the world is heading post-COVID-19. 

"These are big plans that will evoke a lot of nostalgia around brand YRF and its movies. It will show how the legacy brand has shaped pop culture across generations. It will be executed on a big scale and thus mapping out how coronavirus pans out in the world is key to rolling out this global celebration plan. We expect Adi to announce this plan early 2021 as one hopes a vaccine will turn things around for people across the world and the mood to celebrate kicks in again," the source said.