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SBI Cards gives more freedom
The facility can be accessed from ‘Click2Card’ tab on the company’s website www.sbicard.com.
Updated : Sep 19, 2012, 10:31 AM IST
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With an eye to tap the increasing net savvy population, SBI Cards, the credit card arm of SBI, on Wednesday launched Click2Card, an online service for those applying for cards. The facility can be accessed from ‘Click2Card’ tab on the company’s website www.sbicard.com.
Kadambi Narahari, CEO, SBI Cards and Payment Services, said with the Internet and e-commerce boom in the country, customers were increasingly looking for financial products online.
“Click2Card is another innovative service in line with our digital roadmap. This new platform will offer significant customer benefits, the primary being convenience,’’ Narahari said.
Targeted at the Internet-savvy customers, Click2Card allows them to enter their details on a specially designed secure web interface. Once the customer’s details are submitted, the interactive platform intuitively advices applicants on the credit card best suited to their lifestyle. After selecting the credit card, customers need to apply online through a compact credit card application form.
The customer’s application is approved, declined or referred on the basis of the credit history with the credit bureau and the SBI Card risk and policy norms. The customer has a real-time experience, and is updated on the status of his/her request instantly.
For all approved or referred applications, the system sends back a “soft” approval (approval in principle) and the assigned credit limit. Subsequently, the customer is contacted by SBI Cards representatives to complete the documentation requirement.
