Tata Motors Wednesday launched Tiago NRG, an SUV-inspired version of its hatchback Tiago, with price starting at Rs 5.49 lakh (ex-showroom Delhi).
Tata Motors Wednesday launched Tiago NRG, an SUV-inspired version of its hatchback Tiago, with price starting at Rs 5.49 lakh (ex-showroom Delhi).
The 1.2 litre petrol variant of the model is priced at Rs 5.49 lakh while the 1.05 litre diesel trim is tagged at Rs 6.31 lakh. The vehicle comes mated to a 5-speed manual transmission.
"We want to be in sync with the growing trend of bringing to market more SUV like vehicles. To meet this aspiration, we have launched today, the Tiago NRG as our Urban Toughroader'," Tata Motors CEO and MD Guenter Butschek said in a statement.
With this launch, the company is extending the Tiago brand and increasing its presence by entering into newer segments and tapping new sets of buyers, he added.
Tata Motors President PV Business Unit Mayank Pareek said, the vehicle has been designed like an SUV keeping in mid the feedback received from the customers.
"The ground clearance of the vehicle is 180 mm and it also comes with various safety features like ABS and dual air bags. It will definitely give a fillip to brand Tiago which has been doing well since launch," he added.
The company has sold over 1.7 lakh units of Tiago since its launch in April, 2016.
Meanwhile, putting together synergies of its global subsidiaries, Mahindra & Mahindra (M&M) earlier this month introduced Marazzo, a multi-utility vehicle (MUV) targeted at large families and businesspersons.
Priced starting Rs 9.99 lakh, Marazzo will compete with Toyota's Innova Crysta and Maruti Suzuki's Ertiga, two successful vehicles in the segment that has otherwise seen more misses than hits, say analysts.
While Ertiga and Crysta clock in excess of 4,000 and 6,500 units a month, respectively, Datsun GO plus sells barely 350 units and Renault Lodgy has been able to reach 100 units a month.
With this launch, the maker of hugely successful Scorpio wants to hold on to its market share in the UV segment, which has dwindled in the past couple of years. Though the senior executives at M&M did not specify the targeted sales for Marazzo, they claim that Marazzo together with a future sports utility vehicle (SUV) launch codenamed S201 will be able to sell around 9,000-9,500 units per month. The launch of S201 is expected early next year.
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 "Tata Motors drives in Tiago NRG at Rs 5.49 lakh")
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