CARROT FOR BUYERS: Can’t cut rates, so freebies

Offering freebies is a marketing stunt to drive sales. Developers can’t slash prices for new homebuyers as many investors are sold homes at a certain rate. If developers cut prices, investors will also seek benefits, which the former can’t afford. So freebies and discounts help the builder get homebuyers on the negotiation table. And when they make such offers, the justification to investors is that it’s for a limited period.

Vinod Sampat, realty expert