The TV commercial of Garnier Micellar Cleansing Water by L'Oreal shows clips of Alia Bhatt telling her secret of cleaning up makeup: "Use Garnier Micellar - pour, press, swipe; makeup off in just one swipe".
Ahmedabad-based Consumer Education and Research Centre (CERC), has filed cases before the District Consumer Forum against Nestle India Ltd and L'Oreal India Pvt. Ltd for their misleading advertisements, for their products Maggi Nutri-licious Atta Noodles and L'Oreal's Garnier Micellar Cleansing Water respectively.
Maggi's claims that the product contains "fibre of 3 rotis" and is "packed with veggies" was proved wrong when samples were tested in laboratories accredited by National Accredition Board for Testing and Calibration Labouratories (NABL), claimed CERC. Accordingly, the product had only 5.63 gm of fibre against 10.2 gm corresponding to 'fibre of 3 rotis', as per the Indian Food Composition Tables (2017).
Additionally, sodium content in the product was 985 mg/100 gm as against 550mg/100g as per UK Food Standard Agency (FSA). "High sodium is not good for health as per the report of the expert group on consumption of fat, sugar and salt. This contradicted the claim that the product is nutri-licious. Nestle is trying to project the product as healthy with the help of false claims related to fibre and vegetable content," said Pritee Shah, chief general manager of CERC.
The TV commercial of Garnier Micellar Cleansing Water by L'Oreal shows clips of Alia Bhatt telling her secret of cleaning up makeup: "Use Garnier Micellar - pour, press, swipe; makeup off in just one swipe". CERC complained to the Advertising Standards Council of India (ASCI), which upheld the finding that the claims are exaggerated. "Moreover, the L'Oreal could not provide any evidence to show that Alia Bhatt had done due diligence prior to endorsement, to ensure that all the descriptions and claims made in the advertisement were capable of substantiation by L'Oreal," said Shah.
Contrary to the claims, it took vigorous scrubbing and additional pouring of the product on the cotton swab to remove the kajal and lipstick. The claim "no harsh rubbing" made on the pack proved to be false, said a statement by CERC.
L'Oreal spokesperson said that since they have not received the copy of a complaint, they cannot make any comments. Refuting the allegations, Nestle India said that "As a responsible corporate citizen, we comply with all regulations. While we have not received any notice with regard to the case mentioned, we strongly refute the allegation as all claims declared on our pack are true and correct post adherence to stringent testing and verification process"
IN DEFENCE
L’Oreal spokesperson said that since they have not received the copy of a complaint, they cannot make any comments. Nestle also refuted the charges saying they comply with all regulations.
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