B-School pushes the envelope in ad campaign
IFIM Business School has put up a hoarding outside the number 1 business school (IIM-B) to attract eyeballs through an ad campaign that was tried successfully in the US.
What do you do when you are number two in your line of business? You try harder.
That’s exactly what a business school is claiming to do through its ad campaign.
IFIM Business School, which claims it was ranked the number 2 business school by a news magazine, has put up a hoarding outside the number 1 business school (IIM-B) to attract eyeballs through an ad campaign that was tried successfully in the US.
Avis Rent a Car Systems, a car rental company, used the campaign to dethrone Hertz Corporation. The business school also conducted a survey and found that the ad reminded students of Coke-Pepsi rivalry.