It's often a common jibe that people, mostly men, take at each other, referring to any unsatisfactory activity as 'done like a girl'—"you throw like a girl", or "you run like a girl". When did doing anything like a girl become such an insult?
This new global campaign, by feminine care brand 'Always', aims to help girls, especially as they enter puberty, feel proud and confident when they do things #LikeAGirl. As part of this campaign, they have created this social experiment video to see how people of all ages interpret the phrase “Like a Girl”. "Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty is really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence," they say in the video description.
Created by award-winning documentary filmmaker Lauren Greenfield, the film shows how people of all ages interpret the phrase “like a girl” differently, particularly younger and older girls. A survey by Research Now found that the start of puberty and the first period, marks the lowest moments in confidence for girls.
Watch the video here:
And now, Always is also inviting girls to join the movement and share what they proudly do #LikeAGirl. Tweet, take a picture, shoot a video or send them a message to show that doing things "like a girl" should never be used as an insult.