It's often a common jibe that people, mostly men, take at each other, referring to any unsatisfactory activity as 'done like a girl'—"you throw like a girl", or "you run like a girl". When did doing anything like a girl become such an insult?
This new global campaign, by feminine care brand 'Always', aims to help girls, e specially as they enter puberty, feel proud and confident when they do things #LikeAGirl. As part of this campaign, they have created this social experiment video to see how people of all ages interpret the phrase “Like a Girl”. "Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty is really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence," they say in the video description.
Created by award-winning documentary filmmaker Lauren Greenfield, the film shows how people of all ages interpret the phrase “like a girl” differently, particularly younger and older girls. A survey by Research Now found that the start of puberty and the first period, marks the lowest moments in confidence for girls.
Watch the video here:
And now, Always is also inviting girls to join the movement and share what they proudly do #LikeAGirl. Tweet, take a picture, shoot a video or send them a message to show that doing things "like a girl" should never be used as an insult.