Condom company Durex recently wrote a letter to the citizens of Singapore to stop using their condoms.
Who says corporations don't have a sense of humour. Condom company Durex recently wrote a letter to the citizens of Singapore to stop using their condoms. On the country's Golden jubilee on 9th August, Durex claimed some responsibility for the country's declining birth rate. In a tongue-and-cheek letter to Singapore, condom manufacturer Durex has apologised and urged its citizens to stop using their condoms. On 9th August, Durex had published an ad in a Singaporean newspaper admitting that they “may in fact be a part of their problem”, pointing at Singapore’s declining birth rate.
Here’s the original text of the ad:
An apology to all Singaporeans, Durex would like to humbly apologise. Over the past 50 years, while the Singapore economy has been moving rapidly upwards, the country’s birth rate has been spiraling down at an alarming speed. It has now come to our attention that we may in fact be part of the problem. Durex has always focused strongly on the needs of our customers. As a result, the efficacy and convenience of our products have increased confidence markedly amongst consumers. But according to our latest research, it is this very confidence that may have hastened the decline of the birth rate.
We would like to assure the public that this was never our intention. And in light of this new information, we would like to offer our sincerest apologies After a process of rigorous self-examination, we now feel compelled to take action. Hence, on August 9, we would urge all committed and loving married couples to forgo our contraceptive products in honour of this year’s SG50 celebrations. With your help and support, we can rectify this unfortunate situation.
This is a chance for Singapore to embrace prosperity anew in its Golden Jubilee year. A prosperity not measured in dollars and cents, but in diapers and baby strollers. Go ahead, Singapore. Make love your priority this SG50. Love, Sex, Durex The ad instantly went viral on social media and people around the world praised the brand’s unusual approach to marketing.
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