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Japan eyes global healthcare and entertainment market in Asia

Japan is also introducing many products to target to the global entertainment industry.

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The growing demand of healthcare products globally is catching the fancy of leading Japanese firms.

In Japan, healthcare products to help the country's ageing population are popular. Similarly, Toshiba is optimistic about the market abroad and has introduced 'Tsubuyaki SNS', a voice message facility. When a person records a voice on his smart phone, it becomes a written text.

"It is not about to check if the care is done or not, but it is also important to record what a care person noticed at work. For example, there is a big difference between an aged person who wants to move, but physically can't move, and another person, who can physically move, but mentally doesn't want to move. Those feedbacks are important. We can prepare a different care solution on each case next time by the information. I think IT plays a big role," said Satoshi Aida, Senior Manager, Toshiba Corporation Healthcare Company.

Panasonic introduces a special belt to measure the area of the visceral, one of the factors causing the metabolic syndrome. CT scan was used to measure it earlier, which was expensive. Instead, the belt realises more compact and reasonable measurement. The belt is getting popular in Japan and Japan Medical Checkup Association endorses it.

Japan is also introducing many products to target to the global entertainment industry. At the Live Entertainment and Event Expo, Ruifan Japan Ltd. has introduced penlights, which are controlled by a remote. These penlights are used for live performances, where the designs and colours can be changed accordingly.

"Pen light is mainly used in Japan but recently we have got offers from many different countries. We got offers, when the Japanese voice actresses and Japanese idol concerts were held in Asian countries. We want to spread penlight in the overseas market," said Shigeki Miyako, President, Ruifan Japan Ltd.

Another company, Nihon, has introduced a Robot Arm for lighting during the live performances. The company, which is known for scenic designs, is eagerly expanding its reach for a new style of entertainment.

"We believe that entertainment industry should be a kind of testing ground. For example, if there is any new technology, then it can be used for trial in the entertainment world. The product can also be used for other purposes. That is our mission," said Masaya Yamashita, President, Nihon Stage Co. Ltd. Majority of these Japanese products are designed for the Asian market, especially countries like India, where a huge scope lies. 

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