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For Indians, America no longer a dream

If Trump wins, claimed America’s vice-president Joe Biden in his pre- election talk, it would be the ‘dumbing’ down of Brand America

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These are the emotions people witnessed in the US when Republican candidate Donald Trump won the US Presidential election last week.

‘How to move to Canada’ was a search term that went up by 1000%, according to Google Trends. US citizens were also found searching for how to migrate to other countries such as New Zealand.

If Trump wins, claimed America’s vice-president Joe Biden in his pre- election talk, it would be the ‘dumbing’ down of Brand America. This brings out an important point on how does this affect American dreams?

N Chandramouli, CEO of TRA Research, said Trump victory will directly mar in a way the world views Brand America - a place which is synonymous with progressive thinking, modernism, equality and innovation. “It is true that the attractiveness of this county as an aspirational destination has gone down several notches. The sentiment is also reflected in the fact that more Americans googled ways to immigrate to Canada after his win. Perhaps this outcome will result in a new world order where the US is not at the top of heap,” he said.

This is true as President-elect Trump has given some of the most hateful and racist speeches during his campaign, not to mention the sexist comments against women. Several people are also worried what the state of the country will become with his almost close-door-policies and selective community hatred such as with Muslims and Hispanics.

According to Sridhar Ramanujam, Founder & CEO of Integrated Brand-Comm, the fact that there was no hopes of him winning as several people were against him, makes it pretty unclear on what kind of leader he will be. “For India, he has been favorable and could be good in businesses. But for people looking to study in the US, they may now start to look at places like Australia, France, Europe, etc. because they would need a huge education loan, he said, adding that the only way to repay will be to get a job there,” Ramanujam said.

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