Discount shop in east London catches fire @ 8/24/2017 6:35:52 AM

A discount shop in east London caught fire and almost 100 firefighters and officers were pressed to douse it.

?Shocking photos posted on social media showed smoke billowing out of Poundland on Old Church Road, Chingford,? reported Daily star.

Most of the ground floor was alight.

The whole of the first floor and roof was gutted by the fire.

London Fire Brigade tweeted, ?We continue to battle the fire at #Chingford discount store with flats above. Whole of the first floor and roof is destroyed.?

We continue to battle the fire at #Chingford discount store with flats above. Whole of the first floor & roof is destroyed ? @sidman10001 pic.twitter.com/wpLgRFpXyR

— London Fire Brigade (@LondonFire) August 23, 2017

Fire has caused severe damage to the Poundland.

However, no injuries have been reported.

The Fire Brigade assured the presence throughout the night.

?#Chingford blaze has severely damaged Poundland but thankfully no injuries. We'll be there throughout the night,? London Fire Brigade tweeted.

#Chingford blaze has severely damaged Poundland but thankfully no injuries. We'll be there throughout the night https://t.co/xj8LUCt1MI pic.twitter.com/747Tc68Ccq

— London Fire Brigade (@LondonFire) August 23, 2017

The cause of the fire is not known yet.

(This article has not been edited by DNA's editorial team and is auto-generated from an agency feed.)