The Avenger's assembled to do what they do best, show the world that heroes, indeed, exist.
Using the immense reach of social media platforms, Robert Downey Jr, Mark Ruffalo, Tom Hiddleson and other cast members from The Avengers and the Marvel Cinematic Universe (MCU) joined the campaign to get a copy of Captain America: The Winter Soldier to Stratford Caldecott, a terminally ill cancer patient and avid comic-book fan. Caldecott was too sick to watch the movie in a theater, and is sadly not expected to live long enough for it to release on Blu-ray.
His daughter Sophie Caldecott, who is a freelance journalist, started the #CapForStrat initiative, posting about it on her blog early this week. The mission statement of the campaign is to get Disney, that owns the MCU, to make a copy of the film and send it to the UK residence, where her father has sadly been given less than three months in his battle with prostate cancer.
She went straight to the actors, and wow did they respond. Due to her efforts, people have been flooding Twitter and other social media with pictures of themselves appealing to the cast of The Avengers and Marvel's Agents of S.H.I.E.L.D. by holding up placards which have the hashtag #CapforStrat.
Sophie later wrote:
When we started out on Monday evening, all we wanted to do was to make it possible for my father to see 'The Winter Soldier' and maybe to get a few superhero selfies to make him chuckle. In under 48 hours our mission was accomplished, and then … we kind of went viral.
Mark Ruffalo was the first to respond and participate in the campaign.
The rest of the Avengers soon followed suit
And Loki decided that this was worth sharing twice
And then the Agents of S.H.I.E.L.D also joined the bandwagon
Nick Fury joined in as well
Apart from the cast tweeting to spread awareness, the campaign itself got a lot of traction on Twitter and went viral, with millions of responses
After seeing the overwhelmingly positive response by fans and the actors, Sophie posted this on her blog
Image courtesy of http://sophiecaldecott.wordpress.com/
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