Attention 'Bugheads'! Cole Sprouse talks about rumours of dating Lili Reinhart

Actor Cole Sprouse has denied the rumours that he is in a relationship with his Riverdale co-star Lili Reinhart, however calling it a "pleasing" thing to hear.

The 25-year-old actor, who is dating Reinhart's Betty Cooper in The CW show as Jughead Jones, said he was glad they were doing their job well, reported Entertainment Weekly.

"People have wanted every actor on this show to be in a union that they could make real and talk about. So I think that kind of discussion, especially because it's based so much on rumour and hearsay, needs to be taken with a grain of salt. We're all still human lives that are interacting with the source material.

"But, truthfully, it's very pleasing that people talk about Lili and I in that way because it means that we're resonating so strongly from our character perspective that people really want that to be true," Sprouse said.

Riverdale returns to The CW in the US on October 11 and airs on Netflix in the UK.