YouTube is all set to target its international market with scripted series and other original programs in local languages to boost its unpaid subscription service. According to a report by Deadline, with this new project, YouTube will be focusing on its audience in India, Germany, Japan, Mexico, and France. Susanne Daniels, YouTube's global head of original programming, says the project will include reality series, talk shows, scripted series and music documentaries.
YouTube is all set to target its international market with scripted series and other original programs in local languages to boost its unpaid subscription service. According to a report by Deadline, with this new project, YouTube will be focusing on its audience in India, Germany, Japan, Mexico, and France. Susanne Daniels, YouTube's global head of original programming, says the project will include reality series, talk shows, scripted series and music documentaries.
The programs would be in local languages and will also have subtitles to attract a wider range of audience. "We are targeting markets where we believe we have a tremendous upside in potential subscribers," Daniels said. YouTube has already started working on this strategy with a Hindi talk show in India called 'UnCricket' and 'Big Bang', a reality show about a pop band in Korea.
YouTube may soon introduce its very own “Explore Tab”-- another example of a giant tech platform putting AI to use, tailoring what we see based on our past clicks.
YouTube is at it again, experimenting with a new feature on a small group of its users. The last time it experimented in this manner, it prompted a backlash from the Creator community due to a “lack of communication,” an issue which has since been addressed in a blog post from CEO Susan Wojcicki. So this time around the company has gone about it with a slightly different approach, communicating its plans for a new ‘Explore Tab' through various social media channels.
The new ‘Explore Tab' rolled out to 1% of iPhone users on Monday, replacing the ‘Trending section'. As with the tab in Instagram, this space hopes to introduce users to new channels, topics or creators based on what they've previously watched. This may sound like the ‘Home' tab, however that's where previously viewed material is shown, rather than personalized recommendations.
With inputs from ANI
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