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Twitter just said it's pausing all general verifications, Jack Dorsey says system was 'broken'

Dorsey took to Twitter to say they ought to have communicated 'faster'.

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On Thursday, Twitter said that it would be stopping all ‘general verifications’ and said that a blue tick wasn't an endorsement  They wrote in a message: “Verification was meant to authenticate identity & voice but it is interpreted as an endorsement or an indicator of importance. We recognize that we have created this confusion and need to resolve it. We have paused all general verifications while we work and will report back soon.”

 

 

Jack Dorsey meanwhile wrote that they realised some time ago that the system was ‘broken’. He wrote: “We should’ve communicated faster on this (yesterday): our agents have been following our verification policy correctly, but we realized some time ago the system is broken and needs to be reconsidered. And we failed by not doing anything about it. Working now to fix faster.”

 

The move came a day after Twitter rolled out its 280-character limit.

Twitter is rolling out a 280-character limit for nearly all its users, abandoning its iconic 140-character limit for tweets.

And Snapchat, long an app popular with young people, will undergo a revamp to make itself easier to use, in the hopes it can attract a wider audience.

Both companies announced the moves Tuesday as they look for ways to expand beyond their passionate but slow-growing fan bases.

At the end of the third quarter, Twitter had 330 million monthly users, up just 1 percent from the second quarter.
Snapchat added 4.5 million daily users in the quarter to 178 million, which amounts to a 3 percent growth. The company does not report monthly user figures.

But those numbers pale next to social media behemoth Facebook, which reported its monthly users rose 16 percent to 2.07 billion.

"The one thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback," Snap Inc. CEO Evan Spiegel said. "As a result, we are currently redesigning our application to make it easier to use." His comments came on a conference call with industry analysts after the company posted the lackluster user-growth numbers and revenue that fell well short of Wall Street expectations. Snap's stock was bludgeoned in after-market trading, falling more than 17 percent to $12.53.

The Venice, California-based company went public in March at $17 a share.

Snapchat needs to grow its user base beyond 13 to 34 year olds in the U.S., France the U.K. and Australia, Spiegel said.
This, he said, includes Android users, people older than 34 and what he called "rest of world" markets.

Twitter, meanwhile, appears also to be banking that by freeing users from the 140-character straitjacket, its platform will gain in popularity. The San Francisco company says 9 percent of tweets written in English hit the 140- character limit. People ended up spending more time editing tweets or didn't send them out at all.

The move to 280 characters was first started as a test in September.

"People in the experiment told us that a higher character limit made them feel more satisfied with how they expressed themselves on Twitter, their ability to find good content, and Twitter overall," said project manager Aliza Rosen in a blog post.

The expansion to 280-character tweets will be extended to all users except those tweeting in Chinese, Japanese and Korean, who will still have the original limit. That's because writing in those languages uses fewer characters.(

With inputs from PTI

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