It's official! The anniversary-edition iPhone is called the iPhone X. Along with the new beautiful device, Apple also introduced the new iPhone 8 and iPhone 8 Plus. The iPhone 8 and iPhone 8 Plus will be offered in two storage variants - 64GB and 256GB, with base variant starting at $649 (approximately Rs. 41,600) and $799 (approximately Rs. 51,200).
It's official! The anniversary-edition iPhone is called the iPhone X. Along with the new beautiful device, Apple also introduced the new iPhone 8 and iPhone 8 Plus. The iPhone 8 and iPhone 8 Plus will be offered in two storage variants - 64GB and 256GB, with base variant starting at $649 (approximately Rs. 41,600) and $799 (approximately Rs. 51,200).
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0:27 IST Wednesday, 13 September 2017
And that is a wrap!
0:26 IST Wednesday, 13 September 2017
iPhone X will be available in two variants - 64GB and 256GB, prices start at $999. Pre-orders begin on October 27 and will be available from November 3.
0:25 IST Wednesday, 13 September 2017
Apple also shows off a larger charging mat that charges iPhone, Watch and AirPods, called the AirPower. It will come next year.
0:14 IST Wednesday, 13 September 2017
The battery life is 2 hours more than iPhone 7. iPhone X does wireless charging via Qi.
0:12 IST Wednesday, 13 September 2017
Schiller is back on stage. Talks about the camera, It sports dual OIS, which means optical image stabilisation on both cameras.
0:07 IST Wednesday, 13 September 2017
And Face ID. It also works with Apple Pay.
0:06 IST Wednesday, 13 September 2017
There's no more home button. You swipe up from the bottom, and you go home. TouchID really is gone!
0:01 IST Wednesday, 13 September 2017
Schilller says, "first OLED great enough to be in iPhone"
23:58 IST Tuesday, 12 September 2017
iPhone X launched. It sports an all-new display called the Super Retina Display. The phone is all screen and fits edge to edge. It is made of stainless steel and glass. It is also water and dust resistant. 2436x1125 pixels, 458 ppi
23:56 IST Tuesday, 12 September 2017
Tim Cook back on stage.
23:53 IST Tuesday, 12 September 2017
iPhone 8 will start at 64 GB and 256GB, 8 Plus, starts $799
23:39 IST Tuesday, 12 September 2017
They also have a brand new chip called the A11 bionic. It is said to use six cores in its CPU.
23:37 IST Tuesday, 12 September 2017
Apple introduces new True Tone display capability to the iPhones, which was previous spotted on the iPad Pros.
23:33 IST Tuesday, 12 September 2017
Phil Schiller, senior vice president of worldwide marketing, is on stage. He talks about the devices. He says there is glass on the back along with Aerospace-grade aluminum, 7-layer color process on the glass.
23:33 IST Tuesday, 12 September 2017
The iPhone design is similar to the iPhone 7. The iPhone 8 sports a single camera and the iPhone 8 Plus sports a dual camera.
23:31 IST Tuesday, 12 September 2017
iPhone 8, iPhone 8 Plus introduced.
23:28 IST Tuesday, 12 September 2017
Tim Cook back on stage. He says, "We have huge iPhone news for you today, and it gets started right now."
23:26 IST Tuesday, 12 September 2017
And now, iPhone!
23:26 IST Tuesday, 12 September 2017
The game is called Sky and can be played with just one finger on the Apple TV remote. It is priced at $179 for 32GB.
23:25 IST Tuesday, 12 September 2017
Now, Jenova Chen, CEO of That Game Company is on stage to show off a game for the Apple TV.
23:24 IST Tuesday, 12 September 2017
Live sports coming to Apple TV too. Users will also get live news on the TV app.
23:20 IST Tuesday, 12 September 2017
Additionally, Netflix and Amazon 4K titles are coming to Apple TV as well.
23:15 IST Tuesday, 12 September 2017
It supports both 4K and HDR along with HD-10 and DolbyVision supported. The company will also automatically upgrade HD movies usrs own to 4K.
23:14 IST Tuesday, 12 September 2017
And as expected, Apple TV 4K introduced.
23:11 IST Tuesday, 12 September 2017
And now, we are on to Apple TV.
23:08 IST Tuesday, 12 September 2017
Apple Watch Series 3 is $399, $329 without cellular. Series 1 is now priced at $249.
23:07 IST Tuesday, 12 September 2017
We get new Sport Loop woven bands too. Dark Grey ceramic watch introduced as well.
23:06 IST Tuesday, 12 September 2017
The Apple Watch 3’s display is the cellular antenna. There’s an electronic SIM integrated directly into the Watch. Same size case.
23:04 IST Tuesday, 12 September 2017
You can just bring your Apple Watch without your iPhone. Williams says, "This has been our vision since the beginning."
23:03 IST Tuesday, 12 September 2017
Apple Watch Series 3. It has cellular built in.
23:00 IST Tuesday, 12 September 2017
Now for the new Apple Watch!
22:59 IST Tuesday, 12 September 2017
Apple Watch is the most used heart rate monitor in the world. Most-used heart rate monitor in the world: Apple Watch, says Apple. Heart rate recovery is new, too, in WatchOS 4
22:57 IST Tuesday, 12 September 2017
He talks about WatchOS 4, smart coaching, a redesigned workout app, new features for swimmers for WatchOS 4.
22:56 IST Tuesday, 12 September 2017
Jeff Williams, chief operating officer, is on stage.
22:55 IST Tuesday, 12 September 2017
Apple says this is the number one watch in the world and sales have grown fifty per cent.
22:52 IST Tuesday, 12 September 2017
Tim Cook is back on stage. Let's talk about the Apple Watch!
22:49 IST Tuesday, 12 September 2017
Ahrendts also assures the audience that the 5th Ave Cube will return. Also news: Apple Michigan Ave will open October 20th in Chicago. The Chicago project is a part of the city’s plan to revitalize the waterfront.
22:46 IST Tuesday, 12 September 2017
She is also talking about the new Apple Store features like photo walks, Playgrounds tutorials and events for teachers.
22:44 IST Tuesday, 12 September 2017
She says, "The same team that designed Apple Park also designs our largest retail stores around the world."
22:43 IST Tuesday, 12 September 2017
Angela Ahrendts, senior vice president of retail and online stores is now on stage.
22:41 IST Tuesday, 12 September 2017
Apple will start moving to the new campus later this year. Cook says, "Apple Park itself was converted from a sea of asphalt into a 175-acre green space with more than 9,000 trees. It's powered by 100% renewable energy. We have one of the world's largest on-site solar installations."
22:40 IST Tuesday, 12 September 2017
Apple is working with Hand in Hand and the Red Cross, Cook says. People can donate via iTunes and the App Store.
22:38 IST Tuesday, 12 September 2017
He adds, "We're here today to talk about some incredible products. But before that, I'd like to take a moment to talk about what's happening in Florida and Texas."
22:35 IST Tuesday, 12 September 2017
He talks about Steve Jobs, and what he means to the company.
22:33 IST Tuesday, 12 September 2017
Apple CEO Tim Cook now on stage.
22:33 IST Tuesday, 12 September 2017
The event is about to begin.
22:30 IST Tuesday, 12 September 2017
Apple is currently playing a video of the new Apple campus while, All You Need Is Love by The Beatles plays in the backgroud.
22:20 IST Tuesday, 12 September 2017
This will be the 10th anniversary of the iPhone launch and Apple must be under a lot of pressure to put on a great event.
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