TVS Motor becomes new official sponsor of Bangladesh football

TVS Motor Company Saturday announced its sponsorship tie-up with the Bangladesh Football Federation for a period of two years.

As a first step, the official FIFA World Cup Asian Qualifier jersey for the Bangladesh team featuring the company branding was handed over to the captain Jamal Bhuyan and the rest of the team, it said.

"As per the association, TVS Auto Bangladesh, distribution partner for two wheelers of TVS Motor Company, will be sponsoring the National Team for the next two years through World Cup Qualifier, Asian Cup Qualifiers,

International Friendlies and the BFF Intercontinental cup," the company said in a BSE filing.

R Dilip, senior vice president, TVS Motor Company said: "While this is our first association with football in the country, we have a long history of supporting sports in Bangladesh - our key market."