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Samsung ad salutes the never-give-up attitude of paralytic athletes

Friday, 28 February 2014 - 11:53am IST | Place: | Agency: YouTube

This video by Samsung salutes the grit and determination of disabled athletes. Titled "What's your problem? Sport doesn't care", the ad is part of the Samsung's campaign honouring athletes at the Sochi 2014 Paralympic Winter Games, which start on March 7. The ad shows how the atheletes wake up in the wee hours of morning and their gruelling training sessions notwithstanding the harsh weather conditions. Though athletes fret, fume and even let out a few cusswords during the exhausting training sessions, the end of the video shows what prevents them from giving up.