Cricket
Defining moment: On February 20, 2008, eight Indian city-based franchises bid a total of $20 million for players to take part in the new Indian Premier League (IPL) Twenty20 competition. Indian captain Mahendra Singh Dhoni attracted the highest bid, emerging richer by $1.5 million before a ball had been bowled.
Cricket compressed into three hours has since become immensely popular with players and spectators alike. The pressing problem now for the game's authorities, who neither organised nor control the IPL, is the precipitous decline in attendances for five-day tests outside grounds in England and Australia.