'Lets get ready': Muncipal Corporation of Delhi's civic campaign in run up to the Commonwealth Games

"Let's get ready" -- a new multi-media civic awareness campaign of the MCD will appeal to citizens to welcome sportspersons and visitors to a clean and green Delhi during the Commonwealth Games later this year.
    
People who spit, urinate, throw polybags or litter in public places will get a civic sense message, starting next week, from the corporation for which a series of five advertisements have been created.
    
Using Mahatma Gandhi's message "cleanliness is next to godliness" and animation characters, the advertisements present the basic theme "Delhi ki beauty, hum sabki duty (Ensuring a beautiful Delhi is our duty)".
    
"The different characters in the ads depict various bad civic habits. The ads have been created in such a way that people feel embarrassed while indulging in such behaviour," an MCD official said.
    
The billboards will have messages like "su su (urine) kumar na bane", "thu thu (spit) kumar na bane", "kuda (garbage) kumar na bane" or "poly (polythene) aunty/uncle na bane" to stop people from urinating or spitting in public places, throwing garbage on roads or using polybags.
    
The advertisements say, "Hosting an international event like Commonwealth Games is a matter of pride" and "Together,
let's get ready to welcome sports persons, delegates and sports lovers from various countries to a clean and green Delhi".