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When Cristiano Ronaldo decided to join Sachin Tendulkar's team

The Indian cricketer's co-owned sports based virtual entertainment company, Smaaash Entertainment has approached Real Madrid superstar Ronaldo for its entry into the Middle East with arcade games built around soccer.

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Cristiano Ronaldo and Sachin Tendulkar
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The world is about to see a legendary cricket-football combo off field. Arguably the best cricketer of the generation, Sachin Tendulkar will join hands with Portuguese great Cristiano Ronaldo.

The Indian cricketer's co-owned sports based virtual entertainment company, Smaaash Entertainment has approached Real Madrid superstar Ronaldo for its entry into the Middle East with arcade games built around soccer, reported Crictracker.

The company will launch a 65,000-sq ft gaming arcade with soccer, cricket and other virtual games in Jeddah, Saudi Arabia, in July and another in Dubai. “We perfected our electronic ball-throwing machines with cricket and are now extending that to soccer,” founder and chief imagination officer Shripal Morakhia said. 

However, Morakha didn't want to reveal the commercial value of the contract with Ronaldo but said that the association would at least be of five years and comprise an annual fee. The contract currently covers the Gulf countries and India.

Morakhia informed Smaaash’s signature cricket venture that was built together with Tendulkar, who holds an 18 per cent stake in the company, has turned profitable in India with an operating profit margin of 32 percent

 

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