Sachin Tendulkar launches initiative for children's sanitation

Indian cricket icon Sachin Tendulkar today launched an initiative aimed at improving hygiene among children in South Asia, where millions have no access to toilets.

Tendulkar, a goodwill ambassador for the United Nations Children's Fund (UNICEF), was promoting the 'wash in school' drive aimed at bringing down the death toll from poor sanitation.

He showed local children at a hotel here how to use soap and water to wash their hands before meals and avoid the risk of disease.

"My mother never allowed me to eat before washing hands! We must ensure all children learn such habits," Tendulkar was quoted as saying by official twitter handle of UNICEF Sri Lanka.

"I'm batting for @UNICEF against diarrhoeal diseases in e second innings of my life. With #cricket I had 11 in my team but in fighting diarrhoeal diseases we are all team players!," he said in the tweets.

Sri Lankan cricket legend Muttiah Muralitharan was also present on the occasion and both took time out to play cricket with school students.