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MS Dhoni signs a record Rs25 crore bat endorsement deal with Spartan Sports and Amity University

Tuesday, 3 December 2013 - 11:13am IST | Agency: DNA Webdesk
A new range named '7 by MSD' is set to enter the market soon and Dhoni's bats will also sport the logo.
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A deal signed between Indian cricket captain MS Dhoni with sports brand Spartan Sports and education brand Amity University amounting to Rs25 crore has increased his brand value.

Dhoni was usurped by Virat Kohli recently, as the top ad magnet in Indian sports but this new bat deal between the Indian star who is in South Africa now was represented by Arun Pandey of Rhiti Sports, the company that manages him.

Spartan Sports already sponsors Australian captain Michael Clarke and Olympic gold medal-winning Australian swimmer Stephanie Rice and MS Dhoni is another big name they have signed.

A new bat range named '7 by MSD' is to enter the market soon and Dhoni's bats will also sport the logo.

The logo of Amity University with interests in education will also feature on Dhoni's bat.

Perhaps in South Africa the two new bat sponsors of the Indian skipper will make their debut on his willow as India get set to play their ODI matches against South Africa starting December 5.


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