Companies ranging from McDonalds to Trident chewing gum to JC Penney gobbled up the free publicity offered by Uruguay striker Luis Suarez's incredible bite on Italy defender Giorgio Chiellini during a World Cup match on Tuesday.
Suarez was caught chomping on the Italian's shoulder near the end of Uruguay's 1-0 win, the third such indiscretion of his controversial career. The incident was perfect fodder for Twitter with some of the world's biggest companies among those eager to get their teeth into a ripe advertising opportunity.
Trident chewing gum:
Chew Trident. Not soccer players. #ITAvsURU
— Trident Gum (@tridentgum) June 24, 2014
— SNICKERS® (@SNICKERS) June 24, 2014
— Bud Light (@budlight) June 24, 2014
Many of the tweets were addressed directly to Suarez himself, who has more than three million followers on twitter.
Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac ;)
— McDonald's Uruguay (@McDonalds_Uy) June 24, 2014
— Listerine Global (@ListerineGlobal) June 24, 2014
No brand was too shy and no connection too tenuous.
Even US department store JC Penney's got in on the act:
— JCPenney (@jcpenney) June 24, 2014
The referee did not see the bite incident although FIFA are investigating with Suarez facing a lengthy ban.