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How companies cashed in on Luis Suarez's incredible bite saga

Wednesday, 25 June 2014 - 8:36am IST | Agency: Reuters

Companies ranging from McDonalds to Trident chewing gum to JC Penney gobbled up the free publicity offered by Uruguay striker Luis Suarez's incredible bite on Italy defender Giorgio Chiellini during a World Cup match on Tuesday.

Suarez was caught chomping on the Italian's shoulder near the end of Uruguay's 1-0 win, the third such indiscretion of his controversial career. The incident was perfect fodder for Twitter with some of the world's biggest companies among those eager to get their teeth into a ripe advertising opportunity.

Trident chewing gum:

Snickers:

Budlight:

Many of the tweets were addressed directly to Suarez himself, who has more than three million followers on twitter.

McDonald's Uruguay:

Listerine global:

No brand was too shy and no connection too tenuous.

Even US department store JC Penney's got in on the act:

The referee did not see the bite incident although FIFA are investigating with Suarez facing a lengthy ban.


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