Cricket Australia trademarks '63 not-out phrase'

In an attempt to thwart people from cashing in on the late Australian batsman Phillip Hughes tragedy, Cricket Australia (CA) has trademarked the phrase '63 not out'.

A CA spokesman said that Cricket Australia registered the trademark in conjunction with Phillip's management purely as a 'defensive registration' to prevent others trying to 'exploit Phillip's memory', Stuff.co.nz reported.

Spokesman further said that there was 'some evidence' of that starting to occur which is why they had taken this action. It has been reportedly revealed that unlicensed Phillip Hughes merchandise was being sold on online auction sites including t-shirts, stickers and memorial trophies, the report added.

Earlier this month, Australian cricketer Phillip Hughes passed away after succumbing to injuries he endured from a bouncer at the SCG in a Sheffield Shield match.