Amul helps Viswanathan Anand get into his title defence groove with an utterly, buttery ad

On Saturday, Viswanathan Anand will move the black pieces as he takes on Magnus Carlsen of Norway in the first World Chess Championship match.

The Indian Grandmaster will take on the World No1 for a prize money of around $1.45 million.

Amul which calls itself the taste of India is well known for their witty ads featuring the famous 'Amul girl'.

In this new ad, a cartoon charachter who looks like Anand is seen eating a slice of bread with butter as his opponent who looks like Carlsen is seen scratching his head while playing chess.

The Amul girl is standing by with a plate of butter and bread slices.

The body text reads, "Lick, Maskarlsen, Anand" a smart pun on the names of the chess players as well as a line that says, "make your move."

Here is the tweet,

Amul Topical : World Chess Championship. pic.twitter.com/kqzQb91TWP

— Amul.coop (@Amul_Coop) November 8, 2013