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Adidas, Nike, Warrior bid for world-record sponsorship deal with Manchester United

Thursday, 3 July 2014 - 10:51pm IST Updated: Thursday, 3 July 2014 - 10:53pm IST | Place: Mumbai | Agency: DNA Webdesk

Manchester United are getting a new manager, a new sponsor and a new kit for the 2014-15 season, and images have already leaked online of what is supposedly Nike's latest offering. Bearing the unmistakable logo of new shirt sponsors Chevrolet, this will be Nike's 10th home shirt they have designed for the 20-times English champions. Nike replaced Umbro as United's official kit suppliers in 2002 and their deal with the Old Trafford club expires in 2015, which has alerted rivals such as Adidas and the budding Warrior sportswear.

Adidas, Nike and Warrior remain in talks with the club over the right to take over when the existing agreement, with Nike, which expires next season. A figure of £600m over 10 years has been discussed, which would dwarf the reported £31m a season Adidas pays to Real Madrid. United's existing deal with US firm Nike is worth £24m a year. German based Adidas, who made United's kit throughout the '80s, declined to comment but it is understood that the firm are in talks with the club.

Nike and Warrior, the US firm who manufacture Liverpool's kit, both confirmed that they are also in the running. A Nike spokesperson added, "United is one of the greatest clubs in the world and we're continuing discussions with them." As part of the terms of their existing deal, Nike were granted a period of exclusivity to negotiate an extension which expired without a new agreement having been reached. That opened the door for other companies to bid.

Nike, who will soon release this year's new kit and have been the club's partners since 2002, retain the right to match any other offer. United, who tour America later this month, declined to comment. They have signed a number of sponsorship deals including a £120m agreement to rename their Carrington training ground.




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