Liverpool's Luis Suarez, Barcelona's Lionel Messi and Bayern Munich midfielder Bastian Schweinsteiger come together to star in Adidas' new ad. The ad which follows Nike's World Cup ad, comes just a few weeks before the biggest football event, that will take over fans' screens all over the world. The ad was first showcased during the half time break of the Champions League finals.
Tom Ramsden, Global Brand Marketing Director, Adidas football, said that the ad represents the 'all or nothing' attitude by showcasing the dedication and commitment required to winning this great tournament.
Although Messi takes the limelight, the likes of Dani Alves, Luis Suarez, Robin Van Persie and Mesut Ozil also share some screen time. Kanye West's new single 'God Level' is the track playing in the background. The ad has gone viral on YouTube, amassing more than 15 million hits in just one day.
The battleground is no place for the unprepared. Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie and David Villa know that boundaries must be pushed. They know there's only one way to play with the whole world watching.
Destiny is not fate. You have a choice. Fear or be feared. Hunt or be hunted. Evolve or die. Now or never. It's black or white. all in or nothing.
The adidas Football channel brings you the world of cutting edge football. Gain exclusive access to our players, go behind the scenes with our teams and be the first to see the latest innovations in football. adidas Football's mission is to push the limits of the game forward, driving the performances of Messi, Bale, Van Persie and Sunday League players around the world.