It is wonderful news for the people in West Bengal as the FIFA World Cup 2014 will be broadcasted in Bengali on Sony AATH. The Bengali commentary for 2014 World Cup will be a blessing for the people of West Bengal, as the state is a football crazy state. Football is considered as a religion in this state.
Tushar Shah, the senior vice president of Multi- Screen Media said: “The one factor that unifies Sony AATH with the people of Bengal is our love for football. It is this love that has inspired us to offer 2014 FIFA World Cup™ to the people of Bengal in their very own language. Sony AATH’s endeavour is to captivate this passionate audience by creating a holistic football experience by providing high quality sports content in a language which, they love.’’ - Exchange4Media.com
NP Singh, chief executive officer, Multi- Screen Media, said, “At MSM, we attempt to draw the consumer with differentiated content. Providing the viewer with live Bengali feed is just another testimony of our commitment to understanding what the viewers’ wish to see and offer them. We hope every football loving Bengali enjoys 2014 FIFA World Cup™ on Sony AATH" - Exchange4Media.com
West Bengal is completely a football frenzy state. With the craze among people for local clubs like Mohun Bagan and East Bengal, their love for international football is incomparable. The Salt Lake Stadium in Kolkata, is the world's second largest football stadium. On September 2, 2011, an international friendly between Argentina and Venezuela was played in this stadium. People from all over India came to watch the world's best player Lionel Messi play. This stadium has also hosted Oliver Kahn's official farewell match for Bayern Munich when they played a friendly match against Mohun Bagan. Football legends like Diego Maradona and Brazil's Carlos Dunga have visited Kolkata.
Apart from the World Cup broadcasting rights, Sonu SIX will also broadcast 2018 FIFA World Cup, Qualifiers for UEFA EURO 2016, UEFA EURO 2016, and the European Qualifiers for the 2018 FIFA World Cup. Sony Television has also launched LivSports.in for online broadcasting of the 2014 FIFA World Cup.
The Bengali commentary for the 2014 FIFA World Cup will be very delightful for the people of West Bengal as they can enjoy their favourite sport in their language.
The 2014 FIFA World Cup kicks-off on June 13, with Brazil up against Croatia in the opening match at 01:30 am IST.